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    Gretchen McCulloch
    Because Internet : Understanding the New Rules of Language

    2019 |

    AN INSTANT NEW YORK TIMES BESTSELLER!!A Wired Must-Read Book of Summer "Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix." --Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for any…one who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. AN INSTANT NEW YORK TIMES BESTSELLER!!A Wired Must-Read Book of Summer "Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly be…ing able to see the matrix." --Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

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    Nová více informací

    Skladem do týdne Odešleme nejpozději 30. 7. 2026
    599 Kč

    O knize

    Stav:
    Nová
    Vazba: Pevná
    Počet stran: 328
    Jazyk:  anglicky
    ISBN10: 0735210934
    ISBN: 9780735210936
    Vydání: 1
    Vystaveno: 22. 6. 2026 19:14
    Číslo položky: 1807905

    O autorovi

    Gretchen McCulloch

    Gretchen McCulloch

    Kanadská lingvistka zaměřená na internetovou lingvistiku a jazyk internetu.

    Více od autora

    • Dopravu hradíme my

      Objednávkám nad 699 Kč

    • Tituly,  které jinde
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      Sběratelské kusy i knižní novinky

    • Balíme ekologicky

      A s radostí

    • Vykupujeme knihy

      Za hotovost a s vlastním odvozem

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