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      Antonín Cekota
      Entrepreneur extraordinary Tomas Bata

      2018 | Nakladatelství Nadace Tomáše Bati

      The book Entrepreneur extraordinary Tomas Bata is one of the basic in Bata literature. Written by Antonin Cekota, editor-in-chief of the Bata corporate newspaper and a close friend of Tomas Bata. Both of these roles had perfect access to detailed information of both the professional and private life of Tomas Bata. Ceko…ta used all this information in writing a book that was finally published in exile. The book is divided into 37 chapters which reflect three periods of Tomas Bata´s life. The reader will thus become acquainted with the childhood and the beginnings of the business of Bata siblings, crisis years and years of rapidly growing prosperity. The author also focuses on selected so-called Bata principles, which later became the basis of the Bata management system. The book is a good choice for readers who want to learn more about the essence of the Bata phenomenon and the personality of Tomas Bata. The book Entrepreneur extraordinary Tomas Bata is one of the basic in Bata literature. Written by Antonin Cekota, editor-in-chief of the Bata corporate newspaper and a close friend of Tomas Bata. Both… of these roles had perfect access to detailed information of both the professional and private life of Tomas Bata. Cekota used all this information in writing a book that was finally published in exile. The book is divided into 37 chapters which reflect three periods of Tomas Bata´s life. The reader will thus become acquainted with the childhood and the beginnings of the business of Bata siblings, crisis years and years of rapidly growing prosperity. The author also focuses on selected so-called Bata principles, which later became the basis of the Bata management system. The book is a good choice for readers who want to learn more about the essence of the Bata phenomenon and the personality of Tomas Bata.

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      Odešleme nejpozději 24. 2. 2026
      499 Kč

      419 Kč

      O knize

      Stav:
      nová
      Vazba: Pevná
      Počet stran: 283 , 22 nečíslovaných obrazových příloh
      Jazyk: 
      ISBN10: 8090654061
      ISBN: 9788090654068
      Vydání: Second edition
      Vydáno v: Zlín
      Vystaveno: 1. 10. 2024 16:11
      Číslo položky: 1001812

      O autorovi

      Antonín Cekota

      Antonín Cekota

      Narozen 13.1.1899 v Napajedlech, zemřel 17.10.1995 v Kanadě. Redaktor ve Zlíně, autor publikací o Baťových podnicích.

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